Leah Lang

The person, the practice, the receipts

I create and lead to earn the partnership.

I'm especially effective where product complexity, technical constraints, and business operations all matter equally — the environments where design has to push its own limits and earn credibility with stakeholders to ship beautiful products with measurable outcomes.

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A short bio

I've spent my entire career creating, learning, & building partnerships— that journey will never end.

I may be a design leader with years and years of managerial experience, but that doesn't mean my design skills have gotten rusty. To be the best leader and product strategist I can be, my abilities must be laser-focused on: 

  • AI Design Iteration and Delivery Handoff
  • AI Library Standardization & Management
  • Research/data Synthesis, Centralization, & Democratization
  • Operations & Process Standardization

§ 01 — Career

Where I've led, and what I've done.

  1. Jul 2025 → Present
    Role 01

    Rock & Caliber

    / Founder & Product Design Lead

    Technology & design shop serving the blue-collar workforce at scale. Where I'm building ScoutAI and other 0→1 AI-native operations products like PortaScout.

    StartupAIIncubatorVibecodingFounder
  2. Sep 2020 → Present
    Role 02

    Invitation Homes

    / DIGITAL EXPERIENCE & DESIGN, SR. DIRECTOR

    Stood up product design for a $13B publicly-traded REIT. Built the resident mobile experience, hired and structured the team, and established the operating model. Over $67M in revenue/savings generated with my design solutions, including an industry-first customer Search & Lease Mobile App. Role History:   Sr. Director, Digital Experience & Design (2026)  Director, Product Design (2024)  Sr. Manager, Product Design (2022) UX/UI Lead (2020) 

    0 → 1REITUX/UIiOSAndroidStrategy
  3. Feb 2017 → Mar 2020
    Role 03

    WEX Inc.

    / Product Design Lead

    UX/UI contract expert for enterprise SaaS products in financial and healthcare investment management. (Role impacted by Covid19 reduction in force.)

    EnterprisePaymentsData designComponent library
  4. Aug 2014 → Feb 2017
    Role 04

    FLY.me

    / Principal UX/UI Designer

    Directed UX/UI for a multinational corporate travel startup from inception through launch. Built the design system from scratch and shipped both iOS and Android.

    Travel0 → 1iOSAndroidStartup
  5. 2011 → Aug 2014
    Role 05

    Anchor Wave Design Agency

    / Principal UX/UI Designer

    Delivered UX across 200+ responsive websites and applications for agency clients across categories.

    AgencyResponsive webUXComponent library

§ 02 — Where I add the most value

Hire me for my design skills — keep me for my leadership experiences.

01

Leading 0 → 1 initiatives

I've taken countless small, medium, and large products from blank page to first revenue without a playbook.

02

Building high-trust design teams, orgs & SMEs

I know how to hire, structure, and grow design teams that people want to be part of and that stakeholders trust.

03

Raising quality without slowing teams

Critique frameworks and operating models that make quality a habit, not a bottleneck with agile improvements.

04

Partnering with stakeholders

My proudest moments are building trust with folks who didn't think design added value.

05

Tying design to business outcomes

I speak revenue, retention, risk, and cost — and use it to earn design's seat at the table.

06

Operating at executive level

Comfortable in board rooms, business reviews, and org restructuring conversations — not just critiques.

§ 03 — Domain depth

Where I already know the terrain.

01Depth

Consumer & enterprise travel

Years designing for a startup intent on disrupting enterprise travel. I understand what makes online travel tick for consumers and agencies alike.

02Depth

Customer & enterprise real estate/investing

Designed resident, property management, customer service, and ops surfaces for a $13B REIT. I know the operational and regulatory shape of the category.

03Depth

Blue-collar field service operations

Built mobile-first tooling for property rehab and maintenance technicians and dispatchers. I design for real-world on-location work, and the people who live inside it.

04Depth

Payments & financial infrastructure

Money movement, reconciliation, and compliance — designed end-to-end across consumer-facing and ops-facing surfaces.

§ 04 — Fit

Let's find out if we're a good fit.

I'm selective about where I lead. If the problem is right — real complexity, room for design to matter, a team worth building — let's talk.

See the workGet in touch