The person, the practice, the receipts
I lead where design needs to earn the partnership.
Fourteen years building design teams, shipping complex products, and establishing design systems across payments, enterprise SaaS, and operationally intensive platforms.
I'm especially effective where product complexity, technical constraints, and business operations all matter equally — the environments where design has to push its own limits and earn credibility with stakeholders to ship beautiful products with measurable outcomes.
A short bio
I'm a product design leader who has spent the last 14+ years building teams, shipping complex products, and standing up design operations from scratch.
I've led design at a $13B REIT, a corporate travel startup, created hundreds of solutions for agency clients, and now co-founded an AI-native shop building for the blue-collar workforce. What connects the work is the same insistence: quality without theater, systems that scale beyond individual heroics, and designers who feel proud to ship.
§ 01 — Career
A record of where I've led, and what I built there.
- Jul 2025 → PresentRole 01
Rock & Caliber
/ Founder & Product Design DirectorTechnology & design shop serving the blue-collar workforce at scale. Where I'm building ScoutAI and other 0→1 AI-native operations products.
StartupAIIncubatorVibecodingFounder - Sep 2020 → PresentRole 02
Invitation Homes
/ Product Design & UX/UI DirectorStood up product design for a $13B publicly-traded REIT. Built the resident mobile experience, hired and structured the team, established the operating model.
0 → 1REITUX/UIiOSAndroidStrategy - Feb 2017 → Mar 2020Role 03
WEX Inc.
/ Product Design LeadLed UX/UI for enterprise SaaS products in financial and healthcare investment management. (Impacted by Covid RIF.)
EnterprisePaymentsData designComponent library - Aug 2014 → Feb 2017Role 04
FLY.me
/ Principal UX/UI DesignerDirected UX/UI for a multinational corporate travel startup from inception through launch. Built the design system from scratch and shipped both iOS and Android.
Travel0 → 1iOSAndroidStartup - 2011 → Aug 2014Role 05
Anchor Wave Design Agency
/ Principal UX/UI DesignerDelivered UX across 200+ responsive websites and applications for agency clients across categories.
AgencyResponsive webUXComponent library
§ 02 — Where I add the most value
Hire me for my skills — keep me for my leadership.
Leading 0 → 1 initiatives
I've taken countless small, medium, and large products from blank page to first revenue without a playbook.
Building high-trust design orgs
I know how to hire, structure, and grow design teams that people want to be part of and that stakeholders trust.
Raising quality without slowing teams
Critique frameworks and operating models that make quality a habit, not a bottleneck with agile improvements.
Partnering with stakeholders
My proudest moments are building trust with folks who didn't think design added value.
Tying design to business outcomes
I speak revenue, retention, risk, and cost — and use it to earn design's seat at the table.
Operating at executive level
Comfortable in board rooms, business reviews, and org restructuring conversations — not just critiques.
§ 03 — Domain depth
Where I already know the terrain.
Consumer & enterprise travel
Years designing for a startup intent on disrupting enterprise travel. I understand what makes online travel tick for consumers and agencies alike.
Customer & enterprise real estate / SFR
Designed resident, property management, customer service, and ops surfaces for a $13B REIT. I know the operational and regulatory shape of the category.
Field service operations
Built mobile-first tooling for field technicians and dispatchers. I design for real-world work, and the people who live inside it.
Payments & financial infrastructure
Money movement, reconciliation, and compliance — designed end-to-end across consumer-facing and ops-facing surfaces.
§ 04 — Fit
Let's find out if we're a good fit.
I'm selective about where I lead. If the problem is right — real complexity, room for design to matter, a team worth building — let's talk.