Head of Product Design · Complex businesses
Scaled 0 → 1 design at $13B REIT. Millions in revenue. Optimized sales funnels. Now building AI-focused field ops & healthcare.
I build design teams and operating systems that ship ambitious experiences at scale. Fourteen years across agency, payments, REITs, travel, and operationally complex platforms — the kind where technical constraints, business logic, and user needs all matter equally.
§ 01 — Proof
Fourteen years of shipped, not slideware.
§ 02 — Selected work
An editorial index of the last three years.
Design leadership across payments, enterprise platforms, and operationally complex systems. Some details redacted for NDA.
2026 — AI + Field Service Operations
PortaScout
Co-founded and shipped an AI-powered scheduling and routing product for portable sanitation operators — in beta with real operator focus groups.
- Role
- Co-Founder & Product Design Director
- Scope
- 0→1 product strategy, workflow design, service operations UX
2025 — Enterprise Payments Platform
Payment Platform Transformation
Unified a fragmented enterprise payment routing system handling $1.2M annually. Scaled the design team from 2 to 12.
- Role
- Design Lead
- Scope
- Design system, org design, cross-functional operating model
2023 — Mobile Experience — REIT
Invitation Homes — Leasing & Living
Designed the mobile experience for a $13B publicly-traded REIT: searching, touring, and living in a single-family rental.
- Role
- UX/UI Director
- Scope
- iOS, Android, responsive web parity, design system
2026 — Resident Energy Management
EZEnergy Resident App
Simplified utility billing and cost transparency for multifamily residents — moved energy from opaque line-item to daily habit.
- Role
- Lead Product Designer
- Scope
- Consumer mobile, billing UX, behavioral design
§ 03 — How I lead
Systems that scale beyond individual heroics.
Create clarity where teams are stuck.
Ambiguity is the tax on execution. I surface real constraints, map tradeoffs, and give the team a frame it can defend.
Raise quality without adding theater.
High quality comes from talent and standards, not process. I expect strong work and cut artifacts that don't improve decisions.
Design the org, not just the product.
Design systems, operating systems, team systems. Individual heroics don't scale — repeatable defaults do.
Earn a seat with revenue, not adjectives.
I speak retention, risk, and cost. Design's credibility comes from tying decisions to outcomes stakeholders already own.
§ 04 — Endorsement
“Easily and highly recommend her. Great attitude, great work ethic, great outcomes. She's a pleasure to work with — among the best I've had a chance to work with. She's rock solid.”
§ 05 — Let's talk